Use case

Market analysis you can show a board

How big is the market, and where is it heading? Hannah pulls market volume, growth forecasts and trend analysis from licensed sources — and documents where every number came from, so the estimates survive being questioned.

Estimates that hold up

The problem with fast market sizing is rarely the speed. It is that the number arrives without a chain of reasoning behind it, and the first person to ask "where does that come from?" ends the conversation.

Hannah works from Statista market data and GWI consumer research rather than from whatever is reachable on the open web, and she documents each estimate so it can be traced back. Where the underlying data is thin, she says so in the document instead of smoothing it over.

A market analysis takes about 15 minutes and costs under 20 EUR in credits. You get it as a PDF or PowerPoint, ready to present.

The specifics

Delivery time
About 15 minutes; 20–30 minutes for research spanning several sources.
Cost
Under 20 EUR in credits. 200 credits a month are included free.
Output formats
PDF, PowerPoint, Excel, or an interactive dashboard.
Data sources
Statista for market data and statistics, GWI for consumer behaviour, press agencies for news research, plus search and social data.
Traceability
Every estimate is documented with its source, and data-quality caveats are stated rather than hidden.

What a market analysis covers

Market volume

Current size of the market you are actually in, with the definition used to bound it made explicit.

Growth forecasts

Where the market is heading, and on whose projections.

Trend analysis

The shifts that are moving the category, separated from the ones that are only being talked about.

Documented assumptions

The reasoning behind each figure, so the analysis can be defended rather than just presented.

How it works

  1. 1

    Describe the market in plain language

    "How big is the German market for refurbished laptops, and where is it going?" is enough of a brief. Hannah asks follow-up questions if the boundaries are unclear.

  2. 2

    She researches and sources

    Licensed data first, cross-checked, with the definition of the market stated so the number means something.

  3. 3

    The document arrives

    Findings, forecast, and an honest note on how firm the underlying data is.

Questions

Can I use this for a business plan?

Yes — market sizing with documented sources is exactly the section of a business plan that gets questioned hardest, and the traceability is the point. You can ask Hannah to structure the output for that use.

Which markets can she cover?

Coverage follows the underlying data. Statista and GWI are broad across consumer and B2B categories in Europe and globally; where a market is too narrow to be covered well, Hannah says so rather than producing a confident-looking guess.

Do I need a Statista licence?

No. The premium data sources are included in every plan, including the free tier — no separate contracts.

Related analyses

Start with a free analysis

Give Hannah your website URL and she will come back with a competitive analysis for your market — free, and without a follow-up call.

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