Use case
Audience insights, without the licence
Demographics, attitudes and purchasing behaviour drawn from GWI and Statista global consumer data. Hannah writes it up as a document — and the data licences are already included in your plan.
The data most teams cannot reach
Good audience work usually stalls on access. GWI and Statista are the sources that answer attitudinal questions properly, and both sit behind licences priced for large research departments. Teams without one fall back on platform analytics, which describe the people who already found you, not the people you are trying to reach.
Every Serviceplan Agents plan includes those sources, including the free tier. You ask the question in an email; Hannah queries the data and returns a written analysis with a point of view.
An audience analysis takes about 15 minutes and costs roughly 15 EUR in credits.
The specifics
- Delivery time
- About 15 minutes.
- Cost
- Approximately 15 EUR in credits. The free plan includes 200 credits a month.
- Output formats
- PDF or PowerPoint; Excel and dashboards on request.
- Data sources
- GWI for audience insights and consumer behaviour, Statista for market context, plus social platform data.
- Contracts required
- None. All sources are included in the plan.
What you can ask
Who buys, and why
The demographic and attitudinal profile of the people actually converting in your category.
B2B decision makers
Role, seniority and the media they actually consume, rather than the ones a persona template assumes.
Attitudes and values
What the segment believes and prioritises — the part that shapes messaging rather than targeting.
Channel behaviour
Where the audience spends attention, so the media plan follows evidence.
How it works
- 1
Ask in plain language
"Who buys premium pet food in Germany, and what do they care about?" Hannah narrows the segment with you if it is too broad to be useful.
- 2
She queries the licensed data
GWI and Statista first, cross-referenced with social and search behaviour where it adds something.
- 3
You get a written analysis
Segments, evidence and a recommendation — not a table of percentages you still have to interpret.
Questions
Is this the same as the audience data in Meta or Google Ads?
No. Platform analytics describe people who already interacted with you on that platform. GWI is survey-based global consumer research, which is what lets you ask about attitudes, values and behaviour across a whole market rather than within one channel.
Do I need my own GWI licence?
No. GWI and Statista access is included in every plan, including the free tier.
Can she build personas from it?
Yes — ask for the output as personas and she will structure it that way. She will also tell you where a segment is too thinly evidenced to support one.
Related analyses
Start with a free analysis
Enter your URL and Hannah returns a free competitive analysis for your category. From there, audience work is one email away.