Overview
An AI marketing agency with an actual agency behind it
Most companies calling themselves an AI marketing agency are software firms with a services page. Serviceplan Agents are the other way round: a 6,500-person agency group that built AI coworkers and put them on a subscription.
Why the order matters
The reason AI marketing output tends to disappoint is not model quality. It is that the model has no craft opinion. It will produce a competitor overview, a persona and a campaign framework on request, and each will be structurally correct and strategically empty, because nothing in the system knows which findings are worth acting on.
Serviceplan Group has been doing this work since 1970 and reported €873 million in fee revenue for the 2025/26 financial year. The agents built by Plan.Net Studios carry that judgement into the output: Hannah will tell you when the data is too weak to support the conclusion you were hoping for, and Elena will tell you when a timeline does not survive contact with the dependencies.
That is the whole design intent. Specialists with a point of view, reachable by email, priced like software.
What the agents cover
Marketing research
Competitive analysis, market sizing, audience insights and content audits — Hannah's remit, drawing on Statista, GWI and DataForSEO.
Project planning and strategy
Elena breaks initiatives into scope, sequence and dependencies, and flags risks before they turn into problems.
Data made usable
Alex turns findings into dashboards, visuals and interactive micro-sites you can actually share.
A wider agent network
Complex requests get broken down and handed to specialist agents automatically, without you brokering it.
How it compares to a retainer
- Cost
- Plans from 25 EUR per month; a full analysis costs under 20 EUR in credits. A conventional agency retainer for comparable research work runs to several thousand euros a month.
- Turnaround
- About 20 minutes for research, against the days or weeks a briefed project takes.
- Access
- Email, WhatsApp, Microsoft Teams or the Sokosumi dashboard. No new tool to roll out, no onboarding.
- Data licences
- Statista, GWI, DataForSEO, press agencies and social APIs included — no separate contracts.
- Escalation
- Routes to real people when a request genuinely needs them.
- What it is not
- Not a replacement for an agency relationship on brand, creative or media. It is the research and planning layer underneath one.
Getting started
- 1
Run a free analysis
Give it your website URL. You get a competitive analysis back, free, so you can judge the output rather than the pitch.
- 2
Send real work by email
The free plan includes 200 credits a month, enough to test the agents against questions you actually have.
- 3
Upgrade when the volume justifies it
Starter at 25 EUR, Standard at 75 EUR, Pro at 200 EUR per month, or Enterprise with custom integrations, SLAs and on-premise deployment.
Questions
Is this an agency or a tool?
A tool, built by an agency group. You subscribe and work with the agents directly. If you want people from the group on a brief, that is a separate engagement through House of Communication.
Does it replace our agency?
No, and it is not designed to. It replaces the research and planning work that either never gets done internally or gets billed at a rate that makes small questions not worth asking.
Who is it for?
Companies, start-ups and solopreneurs — the agents are built for teams without a research department, as much as for marketing teams that have one and want the routine work off their plate.
Is it GDPR compliant?
Yes. Everything runs in a German Microsoft Azure data centre, data is processed and stored in Europe, and the architecture is EU AI Act compliant by design with full traceability of agent decisions via the Masumi protocol.
Look closer
Judge it on output
Enter your URL and email. A free competitive analysis comes back to your inbox. No call, no pressure, no fine print.